About Us

We’re a young Black and Puerto Rican couple from New York City with a shared love for comfortable, everyday streetwear and a vision to create something that represents more than just clothing. Our lives and relationship are rooted in faith, our cultures, and the city that has shaped us. With God at the center of our lives, we felt called to turn a shared dream into something meaningful, trusting that He has a purpose for the things He places on our hearts. For us, Rooted is an opportunity to build something together that reflects who we are, what we believe in, and the values we want to carry with us throughout our journey.

Through Rooted, we want to celebrate our roots while creating something others can connect with, too. Our goal is to create premium-quality streetwear that brings together everyday comfort, intentional designs, and meaningful messages inspired by our faith, our Black and Puerto Rican heritage, and our New York City roots. More than anything, we hope our clothing reminds people to take pride in who they are, embrace where they come from, and stay grounded in what matters most. No matter your background or your story, we want you to feel confident, connected, and comfortable being yourself. Rooted is more than a brand to us; it’s a reflection of who we are, what we stand for, and the roots we carry wherever life takes us. Thank you for being a part of our journey.